NBA International National Basketball Association
New York, NY
Heidi Ueberroth joined the NBA in 1994 and has been instrumental in expanding the league’s global presence. In November 2009, she was named President of NBA International and is responsible for leading the NBA’s operations outside the United States. She oversees a staff based in 14 offices worldwide that manage the NBA's international business activities across television and media, marketing partnerships, consumer products, events, marketing communications, and new business initiatives. Under her direction, NBA games and programming are televised to 215 countries and territories in more than 47 languages.
Ueberroth played a central role in the formation of NBA China L.P., an entity that conducts all of the league's businesses in Greater China. She serves on NBA China’s Board of Directors and was instrumental in securing strategic partnerships with the Bank of China, Legend Holdings, the Li Ka Shing Foundation, China Merchants Bank, and ESPN. Prior to joining the NBA, Ueberroth worked in sales and programming roles at ESPN and Ohlmeyer Communications Co. based in New York and Paris, France.
Ueberroth's accomplishments have led to numerous honors including named to Business Week’s list of the 100 Most Powerful People in Sports and similar distinctions from the American Advertising Federation (AAF), Advertising Age and the Sports Business Journal. She is a Director of the Pebble Beach Company and of the Monterey Peninsula Foundation, and is a trustee of the Cancer Research Institute. A graduate of Vanderbilt University, Ueberroth resides in New York City.