White Out Cancer
Established by the Cancer Research Institute, White Out Cancer™ is a day-long fundraising and awareness event on June 6, 2014, where individuals wear white in support of Cancer Immunotherapy Month™.
Immunotherapy has the potential to help patients with almost any type of cancer. White, therefore, stands for all the cancer awareness ribbon colors combined. White also stands for support for scientists and clinicians in their white coats who work every day to discover new treatments and bring them to patients. White also represents the immune system itself (“white blood cells”). Ultimately, white represents new hope and new beginnings for patients for whom conventional cancer treatments aren’t enough.
How Can You Participate?
Participants are encouraged to make a donation to CRI to help us advance our mission to find powerful, safe, and effective immune-based treatments for all types of cancer. In addition to a donation, you'll have the option to create a fundraising page that will make it easy for you to ask friends and co-workers to support CRI. Companies may wish to form teams of employees, with the highest fundraisers receiving special mention in a post-event news release and email. For more information on forming company teams, please contact Sharon Slade at firstname.lastname@example.org.
Anyone can participate in White Out Cancer™. Registration is not required, but is encouraged. If you register, you will receive a white wristband and our T-shirt. We'll also provide you with sample tweets and Facebook posts, and you'll be able to create a fundraising page on the CRI website to augment your fundraising efforts. By creating a page through CRI’s site, you'll ensure that funds raised will go directly to CRI to advance research and not toward third parties or toward other costs that may be associated with fundraising.
View photos of 2013 "Wear White" participants