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Kick Off the Season of Getting With a Day of Giving

November 18, 2013 | Hannah Appelbaum

"#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations." –www.givingtuesday.org

In the fall of 2012, the philanthropic minds at the 92nd Street Y in New York City came together to tackle an important question—how can we help shift what has become a season of getting into a true season of giving? They set off to create a movement. The idea: to designate a national day of giving to follow Thanksgiving (Thursday), Black Friday, and Cyber Monday. In the same way that retail stores take part in Black Friday and online vendors promote Cyber Monday, the creators of #GivingTuesday wanted to empower the giving community to come together to support the causes that are meaningful to them. Thus, #GivingTuesday was born.

In 2012, more than 2,500 partners from across the United States—including CRI—participated in the movement, fueling a marked increase in charitable giving on the day. This year, the second annual #GivingTuesday falls on December 3, 2013, and with the expansion to include global organizations, even more nonprofit partners are expected to participate.

#GivingTuesday at the Cancer Research Institute

This year, thanks to the support of a generous donor and friend, GIFTS TO THE CANCER RESEARCH INSTITUTE WILL BE MATCHED DOLLAR PER DOLLAR on #GivingTuesday, DECEMBER 3rd! This is a fantastic way to maximize your giving and double your impact. 

Be a part of this global movement while supporting CRI:

  • Call us at 1-800-99-CANCER to pledge a donation and we will follow up with you on #GivingTuesday to confirm your payment.
  • Visit our website on December 3rd to make an online gift—remember, contributions made to CRI on December 3rd, 2013, will be matched 1:1.
  • Spread the word! Promote #GivingTuesday at CRI among your friends and across social media platforms. There has never been an easier way to double your donation—and double your impact.

Join us and thousands of others in helping to create a strengthened tradition of charitable giving during the holiday season. Don’t just shop ‘till you drop. Give so others can live.

Like us on Facebook, follow us on Twitter, or visit our website to stay tuned for reminders and information on how to maximize your impact by donating to CRI on #GivingTuesday.

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